Beta Book
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* Not available in english. Coming soon.
Designed for anyone with an idea or desire to know a little more: how to start better organizations. undertake in themodernityit is getting more and more complex. Digital transformation, new platforms, new consumption habits, are just some of the countless variables to take into account.
Who is it for:
Entrepreneurs, students, businessmen, anyone who wants to make an idea or change a reality in their organization.
What you'll get:
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Entrepreneurship in modernity.
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Learn the great concepts of today's business world.
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Arouse the desire to innovate, to experiment.
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Shape a project through a clear and orderly process.
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Apply the Beta methodology to your projects and organisations.
John freddy vega
CEO of Platzi: the largest technology school in Latin America. Every startup in the region has a Platzi student. Every country has founders who studied at Platzi. We are the growth engine of the Hispanic tech world. Just search for "platzi" on LinkedIn or Twitter 👆
First Hispanic-targeted company to be funded by Y Combinator (YC W15).
MIT 35 under 35 2020.
Daniel Fernandez
Civil Engineer from the University of Chile, CEO of various companies in the Engineering, Oil & Gas, Urban Transport, Ports, Mining Logistics, TV and Energy industries. He participated in various governments of Chile in the design and execution of Public Policies. Professor in undergraduate and master's courses in Engineering at the University of Chile. Specialized in Spiral Dynamics at the National Values Center (California), founding partner of MEMÉTICA.
A collaboration of more than 20 people
Rodrigo Weiberlen
An entrepreneur with more than 20 years of experience in the creative industry, he brings us with his team a respite, a breath of fresh air, sharing his knowledge and translating the world of entrepreneurship —complex, far-fetched, technical— into everyday language.
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Collaborators
Belen Varela, 🇵🇾
Cora Fassina, 🇪🇸
Gisse Peralta, 🇲🇽
Giselle Della Mea, 🇺🇾
Hermes Gonzalez, 🇵🇾
Juanma Cabarcos, 🇵🇾
Liz Gonzalez, 🇵🇾
Marina Ponzi, 🇦🇷
Os Sánchez, 🇵🇾
Pablo Reyes, 🇨🇱
Valentina Forno, 🇧🇴
It is a great contribution from the entrepreneurial experience to understand and
assimilate the emerging motivations, the various types of entrepreneurship, new business models, consumer trends, organizational dynamics and social drift that emerge from the journey towards the age of cognition. The author focuses the thrust of entrepreneurship on people, on their relational dynamics, on their adaptive capacity to evolve, on their language and their vital energy, understanding that the course of entrepreneurship is as fickle and dynamic as the life of the individual.
entrepreneur.
The most valuable thing about this text is, precisely, that it was written by an entrepreneur
—With his personal baggage of successes and failures— more than an academic who has never felt the cold on his back of experiencing risk in a real space. It is a remarkable invitation to experiment, to innovate, to approach the fascinating journey of undertaking with conviction, method and energy.
Daniel Fernández Koprić
Santiago de Chile, May 2021
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